When people talk about translation, they are usually thinking about the process of taking a word from one language and pairing it with a corresponding word in another language. In this model, translation becomes an act of substitution, with the goal being an accurate one-to-one replacement of words in the first language with words in the second language. Most current digital translation tools operate on this translation-as-replacement model. Users type in a word or phrase in one language, select the desired destination language, and click “Translate.” The equivalent word (or a selection of equivalent words) in the destination language then…
Author: Lavinia Hirsu
Rebecca Zantjer
Lavinia Hirsu is Assistant Professor in Rhetoric and Composition at the University North Carolina at Greensboro. Her research agenda brings together digital and cultural/global rhetorics, with a special emphasis on visual rhetoric.