Author: Nupoor Ranade

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Nupoor is a PhD Candidate in the Communication, Rhetoric and Digital Media at the North Carolina State University. Her research focuses on audience analysis, digital rhetoric, user experience and information design primarily in the field of technical communication and artificial intelligence. Her research experience and partnerships with the industry help her bridge gaps of knowledge that she then brings to her pedagogical practices.

Show Notes Welcome to On The Job w/ the Sweetland Digital Rhetoric Collaborative, a limited podcast series from the Sweetland DRC! In this introductory episode, hosts Nupoor Ranade and Wil Flores, 2019-2020 DRC fellows, run through some of the details about the show, a bit about who they interviewed, and who this show is for. You can probably guess by the name, but this podcast is a candid review of different folks’ experiences on the job market specific to writing, rhetoric, and technical communication. The episodes are full of great advice from a variety of scholars in different positions, so…

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Methods of big data analysis have helped enterprises better understand their users and the market, and to make timely business decisions. Analytical systems collect, collate, and report critical business data, enabling businesses to look at users’ characteristics more closely. Google Analytics (GA) is one of the most popular data analysis tools for web platforms. According to W3Techs, GA is used by 52.9 percent of all websites on the internet. GA provides descriptive, prescriptive, and predictive approaches to analyze data (Iyamu, 2018) that technical communicators can use to measure user characteristics, engagement, and usability. However, they fall short in identifying subjectivities…

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September 24 is World Interaction Design Day. It is an annual event where people who are interested in or work in design fields come together as a united global community to show how interaction design improves the human condition. This year, the Ladies that UX of Durham hosted an event at McKinney, in Durham, and invited a panel to discuss trust and responsibility focused on gender and voice interaction. The event was sponsored in partnership by Adobe, IxDA and McKinney. The panel was moderated by Gretchen McNeely, a UX manager at Accenture Digital and featured four speakers from various fields:…

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It is interesting how sometimes, you know exactly what you want to say, but you don’t have the right words because you were not trained to imagine things a certain way. That is how I feel about the term ‘digital rhetoric’. I believe that digital rhetoric cannot be learned, it can only be acquired. I happened to find digital rhetoric in the work that I was always interested in doing – it soon became a part of most of my research experiences, teaching experiments and knowledge communities to whom I belonged. What I love the most about digital rhetoric is…

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