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{"id":18304,"date":"2021-03-24T20:36:31","date_gmt":"2021-03-25T00:36:31","guid":{"rendered":"https:\/\/www.digitalrhetoriccollaborative.org\/?p=18304"},"modified":"2023-11-03T12:06:58","modified_gmt":"2023-11-03T16:06:58","slug":"against-digitally-mediated-empathy-empathy-as-a-vector-for-viral-rhetorics","status":"publish","type":"post","link":"https:\/\/www.digitalrhetoriccollaborative.org\/2021\/03\/24\/against-digitally-mediated-empathy-empathy-as-a-vector-for-viral-rhetorics\/","title":{"rendered":"Against Digitally Mediated Empathy: Empathy as a Vector for Viral Rhetorics"},"content":{"rendered":"\n

Like many humanists, when I graduated with my bachelor\u2019s in English, I started searching for a way to justify my choice to pursue the humanities. Sure, I\u2019ve developed \u201chabits of mind\u201d such as \u201copenness\u201d and \u201ccreativity,\u201d a couple of the more \u201cmarketable\u201d qualities I developed from my minor in writing studies\u2014qualities that are as undoubtedly as important<\/a> as they are problematically vague<\/a>. Yet, in the conceptually opaque value system of a humanities education, it seems that empathy reigns supreme. <\/p>\n\n\n\n

Now, many years later, as an instructor in a college of liberal arts, I\u2019m encouraged to pass on what I\u2019ve learned to my students, to train them to become \u201cthe next generation of rigorous and empathetic thinkers<\/a>.\u201d This is not a difficult mission to embrace because I\u2019ve been trained to value empathy in my scholarship and teaching. But watching White supremacists storm the Capitol on January 6th<\/a> made me wonder if empathy can be used as a \u201c#RhetOps<\/a>\u201d strategy. Like the moral psychologist Paul Bloom<\/a>, you might say I\u2019m \u201cagainst\u201d such digitally mediated empathy. But what does it mean to be against empathy? In this post I situate my critique of empathy in brief historical and contemporary discussions of empathy, and I consider the role empathy plays in our age of viral rhetorics.<\/p>\n\n\n\n

The Western roots of empathy lie in the philosophical tradition of moral philosophy, whose most famous proponent, Adam Smith, is a familiar figure because of his (often negative) associations with current-traditional rhetoric. Perhaps it\u2019s time to resurrect Smith, not for his rhetorical theories but for his innovative move to ground ethics in empathy. Smith essentially argued that \u201csympathy\u201d (as empathy, a word only a century old<\/a>, was then called) is the capacity for \u201cfellow-feeling,\u201d which all humans possess to some degree (Smith <\/em>12). Starting with the premise that humans have \u201cno immediate experience of what other men feel,\u201d Smith reasoned that to experience empathy, we must use our imagination to understand what gives rise to passions and sentiments in other people (11). While Smith is well known for making self-interest the basis of his political economy, he believed (confusingly) that it is our only interest in others, gained solely through empathy, which could serve as motivation for our moral behavior. Today Smithean empathy competes in an overcrowded conceptual terrain filled with contradictory ideas about how empathy works and why it\u2019s important, making it hard to say what it really<\/em> means to be empathetic. <\/p>\n\n\n\n

Today\u2019s moral and social psychologists have rebranded Smith\u2019s ideas, distinguishing, for example, between \u201cemotional\u201d (or \u201caffective\u201d) empathy, \u201cprojective empathy,\u201d and \u201ccognitive empathy.\u201d But there\u2019s little consistency in how contemporary scholars use the term \u201cempathy\u201d or its variants. Another hopeless distinction is between empathy, sympathy, and compassion, which \u201crenders it difficult to have productive critiques and analysis about the potential and limitations of these emotions\u201d (Yam 30). <\/p>\n\n\n\n

Take \u201cprojective empathy,\u201d which has been described as what happens when \u201cyou try to imagine yourself in another\u2019s situation, and feel certain emotions as a result\u201d (Fleischacker 30). This is often synonymous both with Smithean empathy and what psychologists sometimes call \u201ccognitive empathy\u201d because it involves reflecting on another\u2019s feelings. Yet this kind of empathy has also<\/em> been distinguished from cognitive empathy, in which a person understands<\/em> another person\u2019s feelings but does not share them (Bloom 17).  Such disputes aren\u2019t merely arcane academic squabbles: how we conceive of empathy has major ethical implications.<\/p>\n\n\n\n

\"A
How can we feel our way into other’s emotions while online? Photo by engin akyurt<\/a> on Unsplash<\/a><\/figcaption><\/figure><\/div>\n\n\n\n

While Smith and other empathy theorists have long attributed it as the cause of prosocial behaviors like altruism, empathy\u2019s darker side was on display in 2014 when data scientists at Facebook published the results of their massive study<\/a> in the Proceedings of the National Academy of Sciences <\/em>examining the platform\u2019s ability to affect users\u2019 actions through \u201cemotional contagion.\u201d \u201cEmotional states can be transferred to others via emotional contagion, leading people to experience the same emotions without their awareness,\u201d the researchers explained (Kramer et al. 8788). Given its use by Facebook, \u201cemotional contagion\u201d might seem unique to the internet age, but this is precisely how David Hume\u2014whose theories of empathy Smith was trying to distinguish himself from\u2014characterized empathy. \u201cThe passions are so contagious,\u201d Hume noted in 1740, \u201cthat they pass with the greatest facility from one person to another, and produce correspondent movements in all human breasts\u201d (3.3.3).<\/p>\n\n\n\n

Hume thought that empathy was the primary cause of \u201chatred, resentment, esteem, love, courage, mirth and melancholy.\u201d \u201cAll these passions,\u201d he explained, \u201cI feel more from communication than from my own natural temper and disposition\u201d (2.1.11.2). Unlike the critical distance of Smith\u2019s projective empathy, the contagion metaphor turns empathy into a viral vector<\/a> through which the violent passions accompanying demagoguery can hitch a ride into our minds. <\/p>\n\n\n\n

\"Photo
A statue of David Hume in Edinburgh, UK. Photo by K. Mitch Hodge<\/a> on Unsplash<\/a>.<\/figcaption><\/figure><\/div>\n\n\n\n

Understanding how affective empathy can become a vector for demagogic discourse\u2014allowing its easy proliferation online\u2014has important implications for rhetoric and writing studies, and in particular for rethinking circulation. While Jim Ridolfo and Danielle Nicole DeVoss\u2019 work on rhetorical velocity has pushed the field forward by considering \u201chow classical rhetorical concepts such as delivery are impacted by changes to the means of distribution,\u201d it doesn\u2019t account for empathy itself as a means of distribution, making it impossible to understand circulation as a sociotechnical phenomenon (\u201crhetcomp\u201d section, para. 3). Rhetorical velocity mostly describes how<\/em> discourses circulate in online spaces, but not why<\/em> they are taken up and acted on. Critical studies of empathy instead ask us what might motivate and allow for discourses to be circulated by their empathetic receivers. Such considerations lead to questions posed by Jim Ridolfo and Bill Hart-Davidson about \u201c#RhetOps<\/a>,\u201d or the \u201cmilitarized deployment of digital rhetoric\u201d (4). As Ridolfo and Hart-Davidson note, advances in AI and machine learning have led to increasingly complex relationships between human rhetors and machines, making possible a phenomenon they call the \u201cfog of digital rhetoric,\u201d which captures how today\u2019s \u201cconditions [are]ripe for doubt regarding the authorship, purpose, sponsorship, and motivation of digital texts, their compositionists, and amplifiers\u201d (8). <\/p>\n\n\n\n

And what about when the fog of digital rhetoric is compounded by the fog of affective empathy? Such conditions have made American society uniquely vulnerable to a \u201ccontagious conspiracism<\/a>\u201d that has been spreading through the body politic in parallel with the novel coronavirus. To be against such digitally mediated empathy is not to be against compassion, sympathy, or feeling your way into another\u2019s feelings; rather, it\u2019s to always be on the lookout for empathy\u2019s ability to infect us and make us host to unwanted, dangerous passions.<\/p>\n\n\n\n

Works Cited:<\/strong><\/p>\n\n\n\n

Bloom, Paul. Against Empathy: The Case for Rational Compassion<\/em>. Ecco, 2016. <\/p>\n\n\n\n

Fleischacker, Samuel. Being Me Being You: Adam Smith and Empathy.<\/em> University of Chicago, 2019. <\/p>\n\n\n\n

Hume, David. A Treatise of Human Nature<\/em>, edited by David Fate Norton and Mary J. Norton, Oxford University Press, 2000. <\/p>\n\n\n\n

Kramer, Adam D. I., et al. \u201cExperimental Evidence of Massive-Scale Emotional Contagion through Social Networks.\u201d Proceedings of the National Academy of Sciences<\/em>, vol. 111, no. 24, 2014, pp. 8788\u201390, doi:10.1073\/PNAS.1320040111<\/a>. Accessed 20 February 2021.<\/p>\n\n\n\n

\u201cLSA\u2019s Vision, Mission, and Values.\u201d College of Literature, Science, and the Arts: University of Michigan<\/em>, https:\/\/lsa.umich.edu\/strategicvision<\/a>. Accessed 22 February 2021.<\/p>\n\n\n\n

Ridolfo, Jim and Bill Hart-Davidson. Rhet Ops: Rhetoric and Information Warfare<\/em>. University of Pittsburgh Press, 2019. <\/p>\n\n\n\n

—and D\u00e0nielle Nicole DeVoss. \u201cComposing for Recomposition: Rhetorical Velocity and Delivery.\u201d Kairos<\/em>, 2009, https:\/\/kairos.technorhetoric.net\/13.2\/topoi\/ridolfo_devoss\/intro.html<\/a>. Accessed 22 February 2021.<\/p>\n\n\n\n

Smith, Adam. Adam Smith<\/em>: The Theory of Moral Sentiments, <\/em>edited by Knud Haakonssen, Cambridge UP University Press, 2002. <\/p>\n\n\n\n

Sturm, Tristan and Tom Albrecht. \u201cConstituent Covid-19 Apocalypses: Contagious Conspiracism, 5G, and Viral Vaccinations.\u201d Anthropology & Medicine<\/em>, 2020, pp. 1\u201318, doi:10.1080\/13648470.2020.1833684<\/a>. Accessed 22 February 2021.<\/p>\n\n\n\n

Yam, Shui-yin Sharon. Inconvenient Strangers: Transnational Subjects and the Politics of Citizenship<\/em>. The Ohio State University Press, 2019. <\/p>\n","protected":false},"excerpt":{"rendered":"

Like many humanists, when I graduated with my bachelor\u2019s in English, I started searching for a way to justify my choice to pursue the humanities. Sure, I\u2019ve developed \u201chabits of mind\u201d such as \u201copenness\u201d and \u201ccreativity,\u201d a couple of the more \u201cmarketable\u201d qualities I developed from my minor in writing studies\u2014qualities that are as undoubtedly as<\/p>\n","protected":false},"author":300,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[843],"tags":[842,869,870,871,872,873,874],"ppma_author":[1432],"class_list":{"0":"post-18304","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-blog-carnival-18","7":"tag-empathy","8":"tag-rhetops","9":"tag-contagious-empathy","10":"tag-virality","11":"tag-adam-smith","12":"tag-david-hume","13":"tag-rhetorical-velocity"},"authors":[{"term_id":1432,"user_id":300,"is_guest":0,"slug":"andrewbp677","display_name":"Andrew Appleton Pine","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/ebd146b0eeb47a2b97668d4e75c809a4?s=96&d=identicon&r=g","user_url":"","last_name":"Appleton Pine","first_name":"Andrew","job_title":"","description":"Andrew Appleton Pine is a PhD student in the Joint Program in English and Education at the University of Michigan."}],"_links":{"self":[{"href":"https:\/\/www.digitalrhetoriccollaborative.org\/wp-json\/wp\/v2\/posts\/18304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalrhetoriccollaborative.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalrhetoriccollaborative.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalrhetoriccollaborative.org\/wp-json\/wp\/v2\/users\/300"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalrhetoriccollaborative.org\/wp-json\/wp\/v2\/comments?post=18304"}],"version-history":[{"count":7,"href":"https:\/\/www.digitalrhetoriccollaborative.org\/wp-json\/wp\/v2\/posts\/18304\/revisions"}],"predecessor-version":[{"id":18315,"href":"https:\/\/www.digitalrhetoriccollaborative.org\/wp-json\/wp\/v2\/posts\/18304\/revisions\/18315"}],"wp:attachment":[{"href":"https:\/\/www.digitalrhetoriccollaborative.org\/wp-json\/wp\/v2\/media?parent=18304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalrhetoriccollaborative.org\/wp-json\/wp\/v2\/categories?post=18304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalrhetoriccollaborative.org\/wp-json\/wp\/v2\/tags?post=18304"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.digitalrhetoriccollaborative.org\/wp-json\/wp\/v2\/ppma_author?post=18304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}